Our Story

Velour was born from a simple belief: that lingerie should feel as extraordinary as it looks and that every body deserves to feel that way. Founded in 2023, we set out to reimagine the intimates shopping experience from the ground up: inclusive sizing, exceptional fabrics, and a shopping journey that feels as luxurious as the product itself.

Our collections are designed with a singular intention to make you feel confident and comfortable in your most private moments. From our signature silk-satin bralettes to our sculptural corsets, every piece is crafted with care, using responsibly sourced materials and ethical manufacturing partners.

We are a small, passionate team of designers, technologists, and style enthusiasts who believe that beautiful things should also be thoughtfully made. Our use of immersive 3D technology and AI styling assistance reflects our commitment to bridging the gap between luxury retail and accessible, personalised fashion.